Customers are seeking the simplicity of the purchasing experience more than the price and even the quality of a product. Creating a customer experience via different channels results in a consistent conversation and, in the end, a purchase.
The omnichannel approach to communication has a crucial impact on evolving business-to-consumer relationships. Today, it is all about reaching consumers on their preferred channels, how and when they want to. And if there is anything we learned in unforgettable 2020, it is that digital communication is vital for every business.
How organizations have adapted their digital communication strategy in response to the 2020 Covid-19 crisis. Source: Statista
As research shows (source: Infobip), 70% of consumers say that connected processes are very important for winning their business. The huge shift is not in the way of communication, but in the channels used for it, is undeniable.
Atlassian Jira Service Management “brings IT operations and development teams together to collaborate at high velocity and power digital enterprises”, but it has a common issue - limited communication to their end-users, only through help desk and support. By integrating Omnichat, an omnichannel solution for JSM, a new avenue for communication opens on channels with high engagement and open rate.
In this article, we will cover why omnichannel strategy is important for customer engagement and show you how OmniChat for Jira Service Management can help you connect with customers on a more personal level.
OmniChat for Jira Service Management is cross-channel support for customers, on a single interface for agents. It enables easy two-way communication via WhatsApp and SMS and helps in building a meaningful customer relationship.
With the OmniChat plugin, you can:
· Raise requests and send feedback via WhatsApp and SMS.
· Build more personalized communication with real-time messages.
· Add a phone number for existing JSM Customers and switch to omnichannel communication.
· Exchange images and files with customers to improve resolution time.
· Use WhatsApp templates for secure communication.
· Configure a custom project and request type for each number.
Instead of creating a request on Jira Service Management, you can just send a message that the support agents will see in the description field of the ticket. You can send a text via SMS or even images via WhatsApp and the agents will reply to you. You can check a detailed user guide here.
Between catching customers from the real to digital world and backward, and providing them with all the information they need, businesses struggle to create a communication strategy that will secure sales and build brand loyalty.
With OmniChat, you can engage your customers in real-time and answer their questions, resolve potential issues, and learn more about your customers' expectations in a relevant, timely, and personal way.
How many times did you say, “Just send it on my WhatsApp?” It is easy, convenient, efficient. WhatsApp is used in over 180 countries, with the highest number of users in India, Africa, and South America.
Launched in 2018. for only five markets initially, WhatsApp Business now has 1.5 billion users worldwide. It has opened up a whole new digital dimension for customer-to-business communication. Customers have an opportunity to message you directly through their entire journey - from first verification to notifications and any kind of purchase assistance. While support agents usually have writing skills, nothing beats showing the customer what to do. Improve your resolution time with the world’s most used chat app.
Let us not forget the good old SMS. You may not give it too much recognition, but there are almost 5 billion SMS users globally - with a 6-second speed rate on average and an average reply within 90 seconds of receipt.
Due to the fact that it doesn’t rely on an internet connection, SMS is one of the most dependable messaging platforms. As the only real-time communication method available on every mobile phone in the world, it has the power to bridge the gap between the developed world and the part that is still developing.
52% of surveyed consumers said they would prefer texting to customer support than the current method of communication (and that per cent is even bigger when talking about Millennials).
And when you put just those two communication channels together, you get 90% of messages read within a few minutes of receipt.
Customer engagement starts with a personalized conversation. With over 5 billion people sending and receiving SMS messages and 2 billion WhatsApp users, omnichannel support is a must today. Engage with customers on their preferred communication channels by enhancing the customer experience through personalized and contextual communication with WhatsApp and SMS at every touchpoint of the customer journey.
1. Retention ⎯ OmniChat for Jira Service Management increases your customer retention and loyalty by building one on one relationships with customers via cross-channel support.
2. Operational efficiency ⎯ A single agent interface allows you to communicate effectively with your customer over multiple channels.
3. Lead generation ⎯ Generate and nurture leads with targeted, multi-channel campaigns and personalized customer journey.
By allowing customers to choose the channel they prefer, you are enabling them to customize the conversation according to their needs. The additional advantage of OmniChat is that customer flexibility does not harm support agents' work. For agents, all information is at the same place in Jira Service Management.
Ready to integrate texting into your customer-to-business communication and take your customer support to another level? OmniChat for Jira Service Management will help you build more personalized communication with real-time messages.
Visit our website omnichat.cloud to book a demo and discover more details and guides.